Tampa Bay, Florida · working with clients anywhere
Custom websites and web apps, built in Tampa Bay
I am Will Pei Yuan, a software engineer with over ten years of experience, working independently. I design and build websites and web apps for people whose work deserves better than a template — and it is me you talk to, from the first conversation to launch and what comes after.
Most of my clients are in Tampa Bay, and most of them are in one of the three worlds below. If you are somewhere else or something else, write anyway: williampeiyuan@gmail.com.
For pickleball coaches, clubs and organizers
I play, and I have been building for this community since 2024 — so I know what a club actually needs: lesson booking, a coach dashboard, tournament registration with real payments, a draw that survives someone not showing up, standings on a phone, and results that go to DUPR. Some of that exists as products I run; the rest I build per club.
- Wakamole PBCclub site, coach CRM, tournament platform — Tampa Bay
- Jonah Matoscoaching business — priced offers, a reservable training board — Tampa
- La Casa de PickleballSpanish-first publication, discounts, a paid guide
- MyPickleballtournament engine, my own product
- Pickle Prep Promatch-prep app with a coach marketplace
For artists and creatives
Tattoo artists, fine artists, photographers, athletes with a brand to carry. A site that reads as an extension of the person, not a portfolio grid: the story up top, the work wired to the feed you already post to, a way to book or buy that does not need a storefront to run, and the structured data that lets a search engine connect the site to the person it already knows.
- Aaronis Tattootattoo artist and Ink Master alum — brand site, convention schedule — Tampa
- Travis RettenmaierPPA Tour pro — one-page brand site, live gallery, gear shop
For small businesses and founders
Marketing sites that make the phone ring, lead forms that qualify before you reply, a CMS you can edit without me, payments when there is something to sell, and the unglamorous parts — analytics, alerts, legal pages, a deploy that does not need a developer standing next to it. Built lean, on Next.js and Vercel, with the pieces a business actually uses.
- La Casa de Pickleballbrief to live site in two days; a business the founders run themselves
How pricing works
There is no rate card, on purpose. What a project costs depends on what it needs, and I would rather hear what you are working with and find an arrangement that fits than turn a good project away. Every estimate comes from me, after I understand the work — never from a form.
Questions
How much does a website cost?
There is no rate card. What a project costs depends on what it needs, so I would rather hear what you are working with and find an arrangement that fits. Every estimate comes from me, after I understand the work.
What is the process?
Six steps: a discovery conversation about your goals, a proposal with scope, timeline and pricing, gathering your content with a checklist from me, design and build with regular check-ins, review and refinement, then launch and handoff.
Do you only work with clients in Tampa Bay?
No. I am based in Tampa Bay and most of my clients are here, but I work with clients anywhere.
Can I edit the site myself afterwards?
Yes. A site that needs regular updates gets a CMS you can edit without me.
What do I own when it is done?
Everything. At launch you get a full handoff of the code, credentials and documentation, and ongoing support is available.
Who will I be working with?
Me. It is me you talk to, from the first conversation to launch and what comes after.